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The psychology behind consumer stockpiling

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Published on Friday, 13 March 2020

As the fear of the coronavirus spreads, consumers have been flocking to stores to stockpile emergency supplies, resulting in empty shelves as retailers can’t keep up with demand. This situation will likely intensify.

Benny Mantin and his coauthors Martin Dresner and Xiaodan Pan's research on consumer stockpiling in emergency situations, and the response of retail managers to stockpiling behaviour, has crucial information for retailers and policy-makers on how to plan for the coronavirus pandemic.
Read the full article in “The Conversation”.