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From bricks-and-mortar to bricks-and-clicks...

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Published on Monday, 02 October 2017

... and how logistics networks in omni-Channel grocery retailing work. The qualitative analysis of different design options can serve as decision support for retailers developing logistics networks to serve customers across channels.

Alexander Hübner, University of Luxembourg and his coauthors Johannes Wollenburg, Alexander Trautrims and Heinrich Kuhn have published "From Bricks-and-Mortar to Bricks-and-Clicks – Logistics Networks in Omni-Channel Grocery Retailing" in International Journal of Physical Distribution and Logistics Management.

Bricks-and-mortar grocery retailers are leveraging their existing logistics structures to fulfill online orders.

Logistics networks are mostly determined by the question of where to split case packs into customer units.

In non-food logistics channel integration is mostly seen as beneficial, but in grocery retailing this depends heavily on product, market and retailer specifics. The data from their heterogeneous sample reveals six distinct types for cross-channel order fulfillment.


For more details about this paper, please contact Prof. Alexander Hübner.