Research interests:
Marketing Analytics, Networks, Channel Management, Time Series Econometrics
Sarah Gelper joined the University of Luxembourg as Associate Professor of Marketing Analytics in December 2022. She holds a Masters degree in Economics and a PhD in Business Statistics, both from the Katholieke Universiteit Leuven. Prior to joining the University of Luxembourg, she worked at the Rotterdam School of Management and the Eindhoven University of Technology. Her research has been published both in marketing (e.g. Journal of Marketing Research, Management Science, and International Journal of Research in Marketing) and in statistics (e.g. Annals of Applied Statistics, Journal of Forecasting, Journal of Statistical Planning and Inference). Her research is conducted in close collaboration with industry partners.

Last updated on: Thursday, 22 December 2022